The Perfect Baby Blog

Archive for the ‘Marketing’ Category

An emotionally draining message about sunglasses from Jon & Kate

Thursday, June 18th, 2009

If you haven’t seen this promo for “Jon & Kate plus 8,” please do so now, so we can discuss. It teases the upcoming announcement of a “life-changing” decision the couple has made. You’d hope their decision is to stop selling their family crisis like it’s a Snuggie (“Act now and get this tearful toddler [...]

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New toy lets toddlers start “texting,” if not “sexting”

Tuesday, June 16th, 2009

Okay, so this is disturbingly bone-headed: Tomorrow, the edutainment company Leapfrog begins shipping the new “Text & Learn,” a new Blackberry-like toy that lets kids “ages 3 to 6″ pretend to text-message: Text and Learn [says Leapfrog] is designed to let little learners play in a grown-up way! Children can exchange text messages with their [...]

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Troll dolls adopt lavish lifestyle, warp child’s expectations

Sunday, June 14th, 2009

Trolls are supposed to live under bridges. Or in fetid forest dens. They are supposed to be freaks, squat and bug-eyed—tolerated only because they happen to have spectacularly vivid, comb-able hair. Trolls are not supposed to be privileged trust-fund recipients who share a flashy two-story beach house and zip around scoring Ecstasy in their collectible [...]

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Introducing…Princess Firefighter

Friday, June 12th, 2009

After yesterday’s meditation on toddler vehicles, I stumbled on a website hawking retro toddler firetrucks. Sold alongside these tiny $240 emergency vehicles—propelled by pedal power—is a small collection of firefighter garb. As you can see, the options are completely gender-neutral…. Why do little boys get to douse imaginary flames in realistic uniforms, while little girl [...]

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How to guarantee that your infant behaves angelically

Sunday, June 7th, 2009

While angels are generally sweet-natured and infallible, they get bitchy around bedtime, dreading the long hours of tossing and turning ahead: “You try lying on a pair of lumpy wings when you’re exhausted,” one recently told me. “It’s like sleeping on a couple bricks.” I’m guessing that Marie-Chantal, the ridiculously French designer behind these $75 [...]

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